Every Door Direct Mail or EDDM is essentially a DIY approach to direct mail. You have your postcards printed, choose postal carrier routes, get the paperwork ready, bundle the cards and bring them over to the local postal branch. You pay the fee upon mailing, and there is no need for a permit as there is for most bulk mails.

 

The process is very easy and provides plenty of advantages compared to typical direct mail that everybody has probably used before. In terms of cost, EDDM postcards have some of the cheapest postal options today at around $0.6 apiece. The post office charges nearly $0.19 for regular direct mail distributed according to postal routes, while mail houses have at least 2,500 or 5,000 each time. Your EDDM may be mailed in small numbers. You have to mail a whole postal route every time, but most of these routes have a maximum of 600 deliveries. This can be difficult if you're on a tight budget.

 

If your direct mail is received by just the right people, that can be defining factor for your campaign. You don't use a physical mailing list for Every Door Direct Mail. The mailing distributed based on postal route, and everybody on this route gets your ad. You decide the exact routes you want the postcards sent to, which means you don't go guessing who gets the mail. The post office typically distributes the postcards the following day so you don't guess when they will get your mail either.

 

If you are interested Full Service EDDM part of your marketing campaign, but don't have time to do the tasks yourself, you can hire companies that provide these exact services. They will produce all the materials, prepare them for mailing and do the mailing themselves. There are companies that will also give you demographics for different postal routes you might be interested in. The usual factors considered for determining routes include home value, and income and the age of the household breadwinner. This particular service is, of course, not available at the post office. 

 

 

Obviously, there are many advantages offered by EDDM. Both the cheaper rate and flexibility are favorable to you, along with being able to decide where you want your mail to go. You do have to spend time preparing the mail and bringing it to the post office, but of course, that's

part of business. As well, you will not be able to target very specific recipients as you can with traditional mail, but again, if you want to do that, you'll have to prepare a bigger budget.